By Dr. Glenn Vo, Editor-in-Chief of Dental Lifestyles Magazine Every year, the Nifty Thrifty Dentists community comes together to recognize the individuals who have made an extraordinary impact on our profession. This year, our Industry Influencer of the Year is someone whose impact on the profession speaks for itself.  Dr. Anissa Broussard has spent the better part of two decades helping dentists understand that effective marketing isn't about offering discounts or gimmicks—it's about authentic connection. And in an era where AI is reshaping how patients find their providers, her message has never been more relevant. I've had the privilege of watching Anissa's journey unfold over the years, from her early days teaching Facebook marketing to dentists who didn't even know what a "funnel" was, to her current role leading Digital Floss, one of the most innovative marketing agencies serving the dental industry. For this edition's cover feature, I sat down with Anissa to discuss her journey, her philosophy, and why she believes we're standing at a pivotal moment in dental marketing history. From Popeye's Chicken to Practice Philosophy To understand Anissa Broussard, you have to understand where she comes from. Growing up in New Orleans, she learned her most important business lesson not from a textbook or a conference but from her father's experience managing a Popeye's Chicken restaurant. "My dad walked into what was the least profitable location in New Orleans," Anissa...